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Market Psychology

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Our staff saw this article from Saanich Organics through their facebook page and we think it has a great message and want to share it with you: ”Farmers markets are great. We love them. We love them so much we sell at three of them (Moss St Market, James Bay Market, and now the Victoria Public Market at the Hudson). But not all markets are created equal, and although markets are great for connecting with our customers and our farming community, the reason we go to markets is to sell our produce. Market sales are a large percentage of our annual income, and at a market we can charge retail prices, rather than lower wholesale prices to stores or restaurants. But here’s the catch: selling at farmers markets is a lot of work, and a lot of time away from the farm. The challenge is magnified at a new market like the Victoria Public Market (wednesdays 11 am to 3pm behind the Hudson building on Douglas). People are not yet established in their shopping routines, and are still mostly browsing. It’s a chicken and egg situation: which comes first, the bountiful tables, or the customers prepared to buy their weekly groceries? We’re doing our best by sending a bit of everything. The variety you can get at this still-small market is amazing! And you don’t have to battle the crowds at the more established markets. So please help us spread the word: the Hudson market is fantastic! And the best way to support local, organic agriculture is to buy directly from the farmers”. Click on this for the full article.

Vendors in attendance: Salt Spring Island Cheese, Salt Spring Island Sprouts & Mushrooms, Boughneath Farm, 2GF Kitchen, Vin Coco, Sun Trio Farm, Olive the Senses, Saanich Organics, ArtsREACH, Haliburton Farm, Ren Hen Gourmet Co-operative, Local Motive, Doughboys Donuts, Cottlestone Apiary, Lockwood Farms, Merridale Cider, Il Forno di Claudio & El Guapo Chorizo Grill.

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